How to Measure and Maximize Analytics Value
- Measuring the Wrong Metrics: Companies are measuring the wrong things or have gaps in the way they are measuring (e.g. around the customer experience).
- Flawed Insights: Users are not identifying and validating cross-functionally the correct insights and associated actions suggested.
- Faulty Execution: Companies fail to embed analytical insights in key decision processes across the enterprise so that analytics capabilities are linked to business outcomes.